Optimiz.me is a SaaS software whose mission is to make natural referencing simple and accessible to everyone by combining trust and pedagogy in software that is simple to use.
June 2018 - August 2019
- Implementation of the marketing strategy (market study, target, competitive intelligence, action plan)
- Redefinition of the offer (services, pricing)
- Redesign (design, UX design, and integration of the main pages) of the site www.optimiz.me (Site which was remodified, following my departure, by the new Optimiz.me team. To see the site I created, see further down the page)
- Maintenance of the websites
- Performance analysis and reporting
- Implementation of the AARRR framework
- Setting up the customer funnel
- Data scrapping on LinkedIn and Google Maps
- LinkedIn campaigns
- Optimizing the conversion of Landing Pages
- Design of the automatic monitoring dashboard (monitoring of sales, incoming leads, and sources of our software)
- Creation of software automations within the company
- Adaptation of the CRM that we use to the specific needs of each division
- Design of automatic email chains
- Growth Hacking/Marketing Automation Trainer
