Teclab is a computer repair company (computers and smartphones) and the sale of used smartphones that we created in 2014 with a friend, driven by our ambition to fight against planned obsolescence.
July 2014 - Today
- Definition of the product range (product choice, pricing, packaging design)
- Implementation of the marketing strategy (micro and macro, over the short, medium, and long term)
- Competitive intelligence
- Creation of communication materials (website, flyers, business card, administrative documents)
- Development of the new offer for B2B sales (choice of products, constitution of the range, names, pricing, packaging)
- Development of partnerships to build a network of resellers
- Sourcing and negotiating with suppliers
- Design of the showcase website (www.teclab.fr - Site modified since): CMS + HTML/CSS
- Design of the B2B site for the sale of accessories: HTML/CSS + Outsourcing
- Creation of the site and the Landing Pages
- Conversion optimization
- SEO and SEA management
- Implementation and optimization of the customer funnel
- Customer loyalty
- Lead generation
- Ads campaign management
- Redesign of the site
- Optimizing the conversion of Landing Pages
- Customer loyalty program
- Referral program
- Implementation of user-oriented repair monitoring
- Implementation of company processes (customer care, real-time monitoring system for repairs)
- Sourcing and ordering from suppliers
- Design of the store (conceptualization, implementation, and work)
- Implementation of procedures with our suppliers and partners (automation of updating our stocks and orders)
- Implementation of a stock tracking system for store products
- Design of a tailor-made CRM to meet the specific needs of our customer management (architecture, UX design, and project management with our developers)
- Implementation of a dashboard allowing us to have reporting tools on our activity (automatic calculation of various indicators, such as EBITDA and certain activity ratios)
- Daily monitoring of profits
- Analytical accounting
- Customer welcome
- Inventory restocking and management
- Cashkeeping and accounting
